In-Kind Supporter – Winner
Cramer-Krasselt
246 E. Chicago St., Milwaukee
For advertising agency Cramer-Krasselt, its work is about more than an ad, more than a video, more than a tweet. For CK, its work is the start of a relationship. A relationship that often pays dividends far more valuable than can be counted by impressions, views or ratings.
David Dugan, senior vice president and group account director at C-K Milwaukee, initiated a partnership with the Milwaukee Public Library that has culminated in a series of unique and transformational ideas to help raise awareness and introduce new audiences to the library.
“David has embraced the library’s belief that nothing is more critical to the empowerment of Milwaukee citizens than to ensure they are aware and have access to the library to improve their quality of life and also enable them to read, learn and connect,” said Valerie Lorenz, director of marketing for the Milwaukee Public Library Foundation.
With CK’s help, the Milwaukee Public Library now is reaching people in ways it could not in the past, Lorenz said.
C-K introduced Library Loud Days, breaking traditional stereotypes to host a series of “non-quiet” events at the library – beginning with a concert this past July.
The concert featured Milwaukee hip-hop collective New Age Narcissism and created a buzz in the community, as well as a new way of thinking.
The awareness garnered by the Library Loud Days campaign brought attention to MPL’s position as a leading community institution that can be every person’s gateway, Lorenz said.
The C-K team continues to donate its time and talent to showcase MPL in new and unexpected ways. The company has donated a three-part awareness campaign to target those in the community who know the library is there, but don’t necessarily know everything it has to offer.
To C-K, its relationship with the Milwaukee Public Library is as valuable as relationships formed with traditional clients.
“David and the C-K team have been involved in every stage of development,” Lorenz said. “They’ve helped us seek support from key community stakeholders, business leaders, volunteers and donors. His leadership has inspired many to join (MPL) to amaze, uplift and strengthen the citizens of Milwaukee.”
