Chasing Paper
Milwaukee
Innovation: High-quality removable wallpaper
Elizabeth Rees, a third-generation member of her family’s printing company, Kubin-Nicholson Corp., founded Chasing Paper in 2013 in part because she wanted to create something she could call her own.
“In starting Chasing Paper, I drew from my own experience,” she said. “I have moved a lot in the past 10 years and each time I would get the keys to a new place, I would always be excited to decorate and make the space my own.”
The removable wallpaper she developed comes with the benefits of the traditional decorative material without the commitment. One thing that sets Chasing Paper apart is that the products are sold in panels versus entire rolls, lending itself to how people are using wallpaper in the modern home.
“People aren’t wallpapering an entire room anymore,” Rees said. “Now people want to do smaller projects like an accent wall, a headboard or a backsplash.”
Chasing Paper products are a peel-and-stick fabric instead of vinyl, which is typical for wallpaper. There is a texture and grain to the paper that sets it above other products on the market, Rees said.
The paper is reusable and lasts for several years when used with care. They come in 2-foot by 4-foot pieces at $40 each. The company currently has around 150 design options to choose from.
Chasing Paper has a studio base in Walker’s Point called Third Branch Creative Studio, which the company envisions will serve as a resource for the community, with events, programming and speakers.
