Marketing & Media
People on the Move
MK Direct, Pewaukee, has recently added Karin Conway to their sales team to assist in establishing new client...
Premium or Unleaded? A Guide to Good, Old-fashioned PR in a Social Media World
It’s 5 p.m. and 10 below on a Wednesday evening. You bundle up, leave the office and start the car. You exit the parking lot and your gas light turns on. Undeterred, you head to your local station, pull up to the pump and turn the ignition off. You roll down the window and call out, “Fill ’er up, please,” to the station attendant. “Premium or unleaded?” he asks.
Calendar
Upcoming Events: BMA – February 12, 2009 - Managing and Reinventing Global Icons presented by Sean...
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People on the Move
Advertising & Public Relations Vollrath Associates, Inc., Milwaukee, recently announced that Michaela Ross has joined the...
Streaming Video – Cutting Edge Content Delivery for Today’s Marketers
Businesses today are overwhelmed by many challenges, not least of which is how to deliver their message. The...
How Businesses Gain Real Benefits from Twitter
When I read the majority of marketing articles, I find myself skipping the first paragraphs. In an age...
Knit one, Pearl two – Marketing Basics
In the classic business book, "In Search of Excellence" authors Peters and Waterman urge us to focus on...
