Marketing & Media
People on the Move
MK Direct, Pewaukee, has recently added Karin Conway to their sales team to assist in establishing new client...
Premium or Unleaded? A Guide to Good, Old-fashioned PR in a Social Media World
It’s 5 p.m. and 10 below on a Wednesday evening. You bundle up, leave the office and start the car. You exit the parking lot and your gas light turns on. Undeterred, you head to your local station, pull up to the pump and turn the ignition off. You roll down the window and call out, “Fill ’er up, please,” to the station attendant. “Premium or unleaded?” he asks.
Things to Consider When Selecting a Web-based Public Relations Service
As public relations counsel for your company or clients, one of your jobs is to develop a comprehensive plan that will...
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The Total Package: Building a brand in a tough economy
Total Comfort began as a heating, air conditioning and sheet metal contractor 1968. Along with new ownership in 1988, came a renewed vision of the company...
Internal Branding: It’s What’s on the Inside that Counts
Every company has a vision for the success of its brand. Yet far too often that vision is shared only with the customer, overlooking what may be the most important audience – employees....
Marketing in tough times
During the recession of 2001, Kmart made the fateful decision to decrease marketing expenditures for September and October. The result? A 5% sales drop in October of that year.
