Marketing & Media
Look Beyond Response Rates when Considering Variable Data Printing
By Robert Wendt, President, Heritage Printing, www.clickheritage.com Since Variable Data Printing (VDP) was introduced more than...
How to Select the Right Web Content Management Solution
By Wyatt Webb, Director of Web Development, Marketing Images, www.marketingimages.com
If you're thinking about updating your website, consider a cost-effective...
Quest for Knowledge Leads to Better Decisions
By Kathy Burnham, Senior Vice President, Padilla Speer Beardsley, www.psbpr.com Customer research gives businesses a vital tool for reaching...
Business Reporters are Paying Attention to You Again with Twitter
By George Whitely, President, Stephan & Brady, www.stephanbrady.com @BridgetCarey Curious...when is the first look at the...
Things to Consider When Selecting a Web-based Public Relations Service
As public relations counsel for your company or clients, one of your jobs is to develop a comprehensive plan that will...
The Total Package: Building a brand in a tough economy
Total Comfort began as a heating, air conditioning and sheet metal contractor 1968. Along with new ownership in 1988, came a renewed vision of the company...
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Internal Branding: It’s What’s on the Inside that Counts
Every company has a vision for the success of its brand. Yet far too often that vision is shared only with the customer, overlooking what may be the most important audience – employees....
Marketing in tough times
During the recession of 2001, Kmart made the fateful decision to decrease marketing expenditures for September and October. The result? A 5% sales drop in October of that year.
