Marketing & Media
Top Floor wins Bell award
Top Floor Technologies, an industrial web development and Internet marketing company in New Berlin, has been recognized for its work at the Business Marketing Association Bell Awards.
Practical tips to improve website results
Listed below are five tips to help you create an enhanced user experience and improve web results.
Journal Communications’ earnings dip
Journal Communications Inc. today reported first quarter net earnings of $2.9 million, down from $3.4 million in the same period a year ago.
Milwaukee still in the running for national social media tourism conference
Milwaukee has been chosen as the alternate location for the 2012 Social Media Tourism Symposium November 7 through November 9. While, El Paso, Texas has been chosen as the lead destination, both cities will now submit a formal proposal to the organizers of the conference which will help determine where the conference will be held.
QR Codes: Useful or just annoying?
They're all but ubiquitous, those techy monochromatic boxes. But are QR Codes creating a deeper connection with consumers? Or are they just a way for marketers to say “I'm hip” while literally being square? Two experts at GS Design battle it out.
The power in telling your story
One of the most important tools you have as a small business owner is the power of storytelling. Your story makes the difference between someone buying from you, and someone buying from someone else.
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Laughlin Constable acquires Fullhouse
Laughlin Constable, an independent full-service marketing communications agency with offices in Milwaukee, Chicago and New York, has acquired digital marketing agency Fullhouse of Milwaukee.
Families provide continuity in business
Running a business is difficult enough. Running a family business can sometimes be even more challenging.
Cheese is the Apple of Wisconsin
As I sit here deciding whether or not to buy the New iPad from Apple, I was wondering, "Does Wisconsin have an Apple?"
Using Pinterest as a business tool
By now you may have heard about the hot web property receiving well-deserved attention in social media circles. Introduced in 2010, Pinterest is an image-based social bookmarking site that allows users to collect and “pin” content in a digital scrapbook of sorts. The visual format of the site is proving wildly popular with users, resulting in a 4,000 percent increase in traffic in the fourth quarter of 2011 and a new spot as a top ten social site according to Hitwise. By finding the right way to utilize Pinterest for your business, you may just find the site makes a positive impact.
