Marketing & Media

Glendale-based Johnson Controls Inc. suddenly finds itself in the middle of a squabble in the 2012 U.S. presidential race.

Glendale-based Johnson Controls Inc. suddenly finds itself in the middle of a squabble in the 2012 U.S. presidential race.

The Wisconsin Economic Development Corporation (WEDC) has selected Milwaukee-based Nelson Schmidt Inc. to develop and lead its marketing program to brand the state of Wisconsin for business formation, growth and relocation.

Milwaukee-based Brady Corp. has acquired Runelandhs Forsaljnings AB, a direct marketer of industrial and office equipment in Kalmar, Sweden.

Top Floor Technologies, an industrial web development and Internet marketing company in New Berlin, has been recognized for its work at the Business Marketing Association Bell Awards.

Listed below are five tips to help you create an enhanced user experience and improve web results.

Journal Communications Inc. today reported first quarter net earnings of $2.9 million, down from $3.4 million in the same period a year ago.

Milwaukee has been chosen as the alternate location for the 2012 Social Media Tourism Symposium November 7 through November 9. While, El Paso, Texas has been chosen as the lead destination, both cities will now submit a formal proposal to the organizers of the conference which will help determine where the conference will be held.

They're all but ubiquitous, those techy monochromatic boxes. But are QR Codes creating a deeper connection with consumers? Or are they just a way for marketers to say “I'm hip” while literally being square? Two experts at GS Design battle it out.

One of the most important tools you have as a small business owner is the power of storytelling. Your story makes the difference between someone buying from you, and someone buying from someone else.