Marketing & Media
Nelson named president of international marketing board
Daniel Nelson, Jr., president of Nelson Schmidt Inc. of Milwaukee and Madison, has been elected president of the board of directors of MAGNET, the Marketing & Advertising Global Network of leading independent advertising agencies.
OnMilwaukee.com founders seek new investors
Jeff Sherman and Andy Tarnoff, the founders of OnMilwaukee.com, say their company is looking for new investors.
Reinvent your story with images
I can feel the rush of embarrassment as he walks out of the bathroom into a crowded restaurant with an overhead alarm ringing “Didn't Wash Hands!” I still smirk at that image Gary Larson created for his The Far Side comic series.
Meyer & Wallis changes name to Mortenson Safar Kim Inc.
Meyer & Wallis, a marketing agency founded in Milwaukee, announced today it is changing its name to Mortenson Safar Kim Inc.
Ignore demographics at your own peril
Demographics don’t lie. They are one of the few external trends shaping organizational outcomes around which there is little if any controversy. The baby boom is aging. The voting electorate is getting more diverse. A critical question facing business models therefore is “What will be the impact of demographic trends on our future success?”
Milwaukee Biz Blog: Find reality beyond the echo chamber
A lesson to be learned from the Nov. 6 election is that we all need to diversify our sources of news and analysis.
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Do you have enough ‘social’ in your social media business strategy?
I recently met someone who used the term “social business” instead of the common “social media” vernacular. Whichever term, social media activities must be strategic extensions of a business' marketing and communications plans. If not, it's a waste of time and resources.
Digital marketing presents new challenges
If you thought that the move from the Industrial Era to the Digital Era was the last major economic...
Social business is for job creators
If there was one bipartisan issue that resonated with both national political campaigns that descended upon Wisconsin this presidential election season, it was the need to create jobs and increase productivity for American businesses. One answer may come from a surprising source: applying social technologies and behaviors to companies can deliver jobs and provide step-change growth to businesses of all sizes.
Marketing campaign gives Wisconsin business a brand
It’s safe to say Wisconsin has a mixed record when it comes to slogans and brands.
