Marketing & Media
Creative branding drives innovation at Sign Effectz
When Stone Creek Coffee Roasters wanted to build a huge coffee cup for the sign at its new Factory Store in Milwaukee, Sign Effectz Inc. was up to the task.
GMR Marketing to merge with SportsMark
Milwaukee-based marketing agency GMR Marketing plans to merge with San Francisco-based SportsMark Management Group.
Stay on the digital cutting edge
Digital marketing and social media have changed very quickly in a short period of time. In 2013, three trends will play key roles in determining online success.
Understand the business side of social media
Integrating social media with brand strategy is the new normal. While it takes talent to tell a story in 140 characters, it's important to understand the evolving business behind each social media platform. This includes anticipating how the decisions made by social media companies affect users and the way a brand engages with them.
Corporate Report Wisconsin ceases publication
After 28 years on the newsstands, Corporate Report Wisconsin has ceased publication.
MATC takes action to train social media workforce
In response to the growing demand for social media expertise in companies across nearly all markets, Milwaukee Area Technical College (MATC) is taking a progressive step forward to develop a skilled workforce of social media specialists.
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A unique social media plan for 2013
Many people suffer from triskaidekaphobia, the fear of the number 13. Instead of fearing it, embrace it and use it to your advantage in your social media marketing for 2013!
“Brandstorm: Surviving and Thriving in the New Consumer Marketplace”
Social media marketing is undoubtedly powerful today. But may Facebook and Twitter be hurting the success and diminishing the role of a business?
Teresa Schell, president and owner of Strategic Marketing Partners
What was the smartest thing your company did in the past year?
"We rebranded our image. In the first five years of the business, all of the focus and attention was on rebranding and nurturing our clients' brand identities and we soon found the SMP image neglected and in need of a refresh. Now we have a revitalized brand with a consistent message across our media channels."
Nelson named president of international marketing board
Daniel Nelson, Jr., president of Nelson Schmidt Inc. of Milwaukee and Madison, has been elected president of the board of directors of MAGNET, the Marketing & Advertising Global Network of leading independent advertising agencies.