Marketing & Media

The onslaught of political ads on television during the recall election of Gov. Scott Walker, the presidential campaign and the U.S. Senate race provided a major boost for Milwaukee-based Journal Communications Inc. The company today reported a significant increase in earnings and revenues for its fiscal fourth quarter, and for its 2012 fiscal year.

HY Connect, an independent marketing and communications firm with offices in Milwaukee and Chicago, has acquired lonelybrand, a digital marketing agency operating in Chicago.

When business partners Dave Sachse and Justin Webb head to the South by Southwest (SXSW) Interactive Festival in Austin, Texas, on Friday, March 8, they'll be following in the footsteps of some of the most successful startup companies to date – including social media platforms Foursquare and Twitter.

This may be a bordering-on-blasphemous opinion among some “social media experts,” but not every company in the world needs a Facebook page. This is so true that our integrated marketing agency doesn't even have a Facebook page (gasp!) because we have other strategic priorities (see strategic questions below).

HY Connect, an independent marketing and communications firm with offices in Milwaukee and Chicago, has acquired lonelybrand, a digital marketing agency operating in Chicago.

BizTimes Media LLC is expanding its award-winning editorial team by adding Daniel Shafer as a reporter.

For those businesses focused on maximizing the effectiveness of their website, gone are the days of simply considering search engine optimization (SEO) and online ads. An increasing number of smart organizations are recognizing that by applying lessons learned from social to their website, they stand to improve traffic and, ultimately, its effectiveness.

The last thing every salesperson wants is to be like other salespeople. Can you name another profession where there is such a strong distaste for being like all of the others in the profession?

Aside from managing their brand through official pages and groups on social media networks, businesses also have the option to run targeted advertisements on these websites based on the pay-per-click (PPC) model.

Social media is such a widespread networking tool that it is beginning to change the way businesses operate today.