Marketing & Media
Three easy steps to building a social brand
It is of paramount importance that a company understands its brand and how that brand will be expressed and received by its audience in the social space.
Grede pens third edition of ‘Naked Marketing’
The third edition of the book “Naked Marketing – The Bare Essentials” by Franklin author Robert Grede is now available.
In the book, Grede reduces marketing jargon and hype-speak down to its bare essentials.
In the book, Grede reduces marketing jargon and hype-speak down to its bare essentials.
Haworth takes over as business development director at out of home media agency
Chris Haworth has been appointed director, business development, at Out of Home America Wilkins Media in Germantown.
Your C-suite needs to get social
Leaders always are looking for new ways to leverage their companies' brands. But why is it that less than half of CEOs participate on social media sites?*
BizTimes Media to launch Future 50 Facebook competition
BizTimes Media invites readers to participate in its inaugural Future 50 Most Social Company contest that will benefit one nonprofit organization in need in greater Milwaukee.
Social media and high-tech tools boost nonprofit fundraising
Social media campaigns and high-tech communication tools increasingly are becoming indispensable for fundraising in the nonprofit sector.
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From Mad Men to jazz bands
When Lynnea Katz-Petted hosts a corporate event or meeting, she often chooses Great Lakes Distillery in Milwaukee's Walker's Point neighborhood.
Divide and conquer to advance your brand
Eighty-seven percent of Fortune 100 companies have a presence on at least one social media website, and 80 percent of small-to-medium-sized businesses plan to increase social media efforts in 2013, according to www.ragan.com. These numbers underscore the critical need for companies to break through the clutter with a strategy that supports business goals and recognizes the needs of audiences on each platform.
Brian Meehan, president of Celtic Inc.
What is the significance behind your company's name?
"The name dates back 20 years to when the company was originally founded. When we bought the business in 2005, we felt the name had solid brand equity in the market, plus it's unique and memorable. We also like the fact that Celtic means different things to different people. There's a bit of mystery surrounding it. Plus, it didn't hurt that I'm Irish."
Ad 2 Milwaukee to offer pro bono advertising
Ad 2 Milwaukee, a nonprofit affiliate of the national organization for communications professionals ages 18 to 32, is seeking nonprofit applications for a Public Service Campaign through which it will help one selected organization with targeted marketing efforts and pro bono advertising services.
