Marketing & Media

Milwaukee-based 7Summits and Marquette University’s Diederich College of Communication will provide a forum for discussion on critical PR and social media topics at the fifth annual PR & Social Media Summit, scheduled for Wednesday, Oct. 9, on the grounds of Marquette’s campus.

The Marek Group, a Waukesha-based channel sales and marketing firm with commercial printing, fulfillment and direct marketing production, has acquired Publisher's Diversified Mail Service, a 65-year-old Milwaukee-based direct marketing company.

After Ward Alles completed his first mission trip abroad to the Dominican Republic in March of 2012, he not only felt compelled to return this past March for a second week of service but he also found inspiration to fulfill a mission of philanthropy in Milwaukee alongside staff members at Core Creative.

As social media has become an increasingly stronger force in people's personal and professional spheres, platforms like LinkedIn have opened up new opportunities for employees to actively participate in their companies' marketing initiatives.

As companies continue trying to “differentiate themselves in a sea of sameness,” author Kelly McDonald encourages them to tailor their customer service efforts to the needs and expectations of customer groups, including ethnic minorities and religious segments.

“The success of an organization that relies heavily on the sale of services, be it engineering, construction, accounting, legal or other services, is directly proportional to the personal motivation of that firm's employees. At Symbiont, we strive to employ a highly intelligent, honest workforce with a strong work ethic. I suspect that is not unusual and that most all CEOs would seek similar characteristics in their workforce. However, it's this personal motivation characteristic that differentiates your workforce and, more importantly, the performance of your company.

The Marek Group, a Waukesha-based channel sales and marketing firm with commercial printing, fulfillment and direct marketing production, has acquired Publisher’s Diversified Mail Service, a 65-year-old Milwaukee-based direct marketing company.

Portia Young is transitioning from her role as anchor and reporter for WISN 12 News to public relations manager in communications for Plymouth-based Sargento Foods Inc.

MillerCoors will reintroduce its original 1975 Miller Lite can for a limited time in the first quarter of 2014.

To Idris Mootee, brand ranks among the most powerful business tools ever created.