Marketing & Media

Olivares opens marketing firm

Andy Olivares, known for his professional sports, television and radio experience in Wisconsin, announced the launch of Olivares Communications & Marketing to provide marketing for Milwaukee-area firms and organizations.

Journal Communications promotes executives

Milwaukee-based media company Journal Communications has announced two executive promotions.

Packers to open Milwaukee corporate office

The Green Bay Packers announced today they will open a new marketing and corporate sales office in Milwaukee this spring.

Journalism project chronicles ‘A Day in the Life’ in Milwaukee

BizTimes Media on Wednesday unveiled “24 Hours: A Day in the Life in the City of Milwaukee in 2013,” a community journalism project compiled by students in the “Advanced Reporting” class at the University of Wisconsin-Milwaukee.

Journalism project chronicles ‘A Day in the Life’ in Milwaukee

BizTimes Media today unveiled “24 Hours: A Day in the Life in the City of Milwaukee in 2013,” a community journalism project compiled by students in the “Advanced Reporting” class at the University of Wisconsin-Milwaukee.

Rockabilly Chili Fundraiser expands

After last year’s Rockabilly Chili Fundraiser attracted more than 3,000 attendees to help select the city’s best chili, WMSE 91.7FM is flexing the 2014 event to add space and bring in new entertainment.
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Avoid social recruiting mistakes

Social recruiting is using social networks such as LinkedIn, Twitter and Facebook to discover and woo new talent. But social recruiting is more than tweeting, “We're hiring!” Here's a look at five common social recruiting mistakes (and how to fix them):

Packers playoff game tickets sold out

All tickets have been sold for Sunday’s NFC Wild Card Playoff game between the Green Bay Packers and San Francisco 49ers at Lambeau Field, the Packers announced this morning.

Diversification provides boost for Color Ink Inc.

Two years ago, Todd Meissner attended a trade conference where he saw a demonstration of a structural paper material called Falconboard that his family's printing, packaging and communications company, Color Ink Inc., had never used before.

“The Social Employee”

While many companies have already realized the value of using social media to promote their brands and connect with their target audience members, the idea of integrating employees into social media marketing initiatives has largely gone untapped.

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