Marketing & Media

American Family CEO explains strategy behind Brewers stadium naming rights deal

American Family Insurance has shifted its branding strategy towards sports marketing over traditional media in the last 5 years, chief executive officer Jack Salzwedel said today in an interview with BizTimes Milwaukee.
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2019 Year in Review: BizTimes Milwaukee magazine covers

As the year comes to a close, check out the cover designs for the BizTimes Milwaukee magazines of 2019. And see below for links to digital versions of each issue.

John Murphy, founder of Brookfield-based PR firm, dies

John Murphy, the founder of Brookfield-based marketing strategy and public relations firm Murphy Associates, died on Thursday, Dec. 12, his wife, Judi Murphy, the president and owner of the firm, announced.

The Interview: Brigette Breitenbach talks branding in the hospitality industry

Brigette Breitenbach President, B&Co. 218 S. Second St., Milwaukee Employees: 10 (eight full-time and two contract employees) bcobranding.com Brigette Breitenbach’s Milwaukee-based branding agency...

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