Wisconsin State Fair Park announced an enhanced partnership with Case IH, which is the new title sponsor of the Case IH Coliseum.
The 2013 Wisconsin State Fair take place Thursday, Aug. 1, through Sunday, Aug. 11.
Case IH has long been a supporter of the Wisconsin State Fair, serving as a sponsor for many youth agriculture shows and Supreme Champion Selections. The company’s new four-year agreement with the Fair Park includes naming rights of the Case IH Coliseum, signage enhancements and designated funding for youth scholarships for Fair exhibitors.
“Case IH is very proud to strengthen its ties with the Wisconsin State Fair through this commitment,” said Case IH spokesman Dan Danford. “As a major agricultural brand proudly headquartered in Wisconsin and the Milwaukee area, it’s an honor to pay this tribute to the agricultural tradition of the Wisconsin State Fair.”
The Case IH Coliseum will feature several agriculture shows, auctions and entertainment throughout the 11-day run of the Fair.
