The Milwaukee Bucks today announced that Mike McCarthy has been named the chief operating officer of the NBA organization.
No, not the head coach of the Green Bay Packers. This Mike McCarthy joins the Bucks after spending the previous three years as the executive vice president of media, new business and events for New York-based The Legacy Agency (TLA), where he represented broadcast talent, helped corporate clients develop media strategies that would maximize media value, and advised the Bucks on all aspects of the team’s broadcast and digital content planning.
McCarthy has more than 25 years of sports and entertainment industry experience.
Prior to his time at TLA, McCarthy spent six years as the vice chairman/CEO of the NHL’s St. Louis Blues and the Scottrade Center. He also oversaw the $79 million renovation of St. Louis’ historic Peabody Opera House, which had been closed for 20 years. It held more than 100 events during its first year of operation following the re-opening.
From 1982 through 2005 McCarthy worked for MSG Network in New York, working his way up from intern to president.
“Mike is one of the most successful and respected sports executives in the world, and he’s proven time and again that he has the vision, expertise and innovative spirit to build highly successful businesses across the sports and entertainment landscape,” Bucks president Peter Feigin said. “As part of Mike’s role at TLA he has been consulting with us for over a year now and his excitement to join us full time speaks volumes about the potential he sees in the Bucks organization and the city of Milwaukee. He will be an incredible asset for our entire staff as we continue to build a world-class organization on and off the court.”
“The strides the Bucks organization has made in recent years under the leadership of Peter and this committed ownership group has been remarkable, and I’m thrilled to have the opportunity to contribute my expertise to the vision for what this team can become for the people of Wisconsin,” McCarthy said.
