Social Enterprise Finalist
Brew City MKE Beer Museum
275 W. Wisconsin Ave., Milwaukee
Located in Milwaukee’s Grand Avenue Mall, Brew City MKE is part museum, part bar, and a fun and informative destination for tourists and residents.
Operated by the Milwaukee County Historical Society, the museum, which contains artifacts from Pabst and Miller breweries and additional beer memorabilia, seamlessly fuses Milwaukee’s rich brewing past with its present. Exhibits educate patrons about how Milwaukee immigrants helped breweries—and the city’s economy—flourish.
The museum’s low-key and unorthodox setting helps attract people who might not normally visit museums.
Admission ($10 for ages 21 and over, $7 for ages 13-20, free for 12 and under; group rates also available) includes a free beer or soda and entrance to the Milwaukee County Historical Society.
Beer City MKE’s extensive bar menu includes locally crafted beers, including Riverwest Stein, Good City Pilsner, and Enlightened Cream City Brix.
Besides the bar and admission prices, revenue from a gift shop helps offset exhibit costs.