The Bon-Ton Stores Inc. unveiled its newly renovated downtown Milwaukee Boston Store at the Shops of Grand Avenue on Thursday with an open house.
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- The downtown Milwaukee Boston Store converted a storage area into a new furniture department.
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- The furniture department at the remodeled downtown Milwaukee Boston Store.
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- The furniture department also sells mattresses.
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- The furniture department at the remodeled downtown Milwaukee Boston Store.
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- The furniture department at the remodeled downtown Milwaukee Boston Store.
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- The furniture department at the newly remodeled downtown Milwaukee Boston Store.
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- The furniture department at the remodeled downtown Milwaukee Boston Store.
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- The downtown Milwaukee Boston Store also expanded its home goods section.
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- The downtown Milwaukee Boston Store also expanded its home goods section.
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- The ladies’ dress department was tripled in size.
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- The ladies’ dress department was tripled in size.
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- Additional brands were added in the shoe department.
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- Boston Store is the exclusive distributor of Summerfest merchandise before the Big Gig.
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- A DJ spins tracks at the Fashionable Happy Hour.
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- The open house included giveaways, promotions and demonstrations throughout the store.
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- Katie Stoltmann, Nicole Pelishek, Ashley Olberding and Susan Gauger of Boston Store.
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- Viridiana Dominguez of Marriott and Kyle Glanton of the federal government.
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- Gail Monreal, John Morgan, Christine Hojnacki, Denise Domian and Dan Herda of Bon-Ton.
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- Tim Peterson and Jen Larson of Bon-Ton.
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- Boston Store provided food at the Fashionable Happy Hour.
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- Lakefront Brewery offered beer samples at the Fashionable Happy Hour.
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- Kayla Behling, Meg Ramette and Emily Fenech of Bon-Ton.
The day included giveaways such as free Cousin’s Subs, food trucks, store demonstrations, a bed-making race with Milwaukee Bucks’ mascot Bango and a Fashionable Happy Hour.
Bon-Ton announced in April it would add furniture departments to 24 stores, including the downtown Milwaukee location adjoining its corporate headquarters. The retailer also remodeled its Mayfair Mall store in September.
