Plans are brewing for a Milwaukee County Parks-style beer garden at Milwaukee Mitchell International Airport.
A preliminary plan for the project suggests “Baron’s Beer Garden” would be located in Concourse C, according to an informational report authored by Donna Brown-Martin, Milwaukee County Department of Transportation director.
Baron’s Beer Garden, a collaborative effort between the airport and the parks department, was noted as a “unique way to leverage the popularity of beer gardens” while also promoting Milwaukee County’s park system, according to the report.
“The goal of this location is to provide the look and feel of a parks-based beer garden, albeit inside an airport, for those traveling to and from Milwaukee,” the report states.
Baron’s Beer Garden would be branded with the iconic Parks Department oak leaf design and also feature information about Milwaukee County parks and park events. Patrons would have food options in addition to a selection of beer, according to the report.
The new beer garden would replace an existing beverage and food vendor, although the report does not say which business. However, the report does state that an SSP America-operated business in Concourse C has suffered in sales ever since Starbucks and Cousin Subs were introduced earlier this year.
The report states that SSP America was due for a midterm investment of a food and beverage location and “both parties agreed that this site would benefit for reinvestment,” according to the report.
“Working with our food and beverage vendor SSP, we developed the concept of the Baron’s Beer Garden honoring Milwaukee’s historic and iconic legacy of brewing beer,” the report states.
Concourse C currently has several food and beverage vendors including Starbucks, Cousin Subs, Valentine Coffee Roasters, Chili’s, Pizzeria Piccola and Vino Volo.
Mitchell International spokesman Harold Mester declined to comment on the project.
