Although Avicom Marketing Communications was created just three years ago, president and creative director Jeff McCulloch brings 17 years of experience to his company. Avicom is the successor to his original firm, the McCulloch Design Group.
McCulloch has overseen his company’s growth of more than 300 percent since it first opened its doors in 2001.
"We’re our own marketing client and have established key messaging for each of our targeted audiences," he said. "We’ve developed a strategic communications plan and established branding guidelines for our organization. And we’ve been aggressive in doing our own PR."
McCulloch said he has an extremely talented and dedicated staff to serve his agency’s clientele.
"Many of our people have been with me and my past firm for over a decade and many others worked for larger agencies," he said. "We’ve recruited and retained the best people. I believe our strategic approach, experience and quality of work truly sets us apart. We’re a small but a visionary company for our clients."
Avicom’s clients include Harley-Davidson Inc., Marquette University, GE Healthcare, Northwestern Mutual, Waukesha Area Technical College and The Bank of New York.
"We offer unique assets to them, compared to traditional ad agencies," McCulloch said. "Along with strategy, consulting, PR and nationally award-winning creative services, we also have in-house warehousing, promotional products and distribution facilities. This is supported by our print/promotional management and custom Web application team to provide online ordering and inventory management for our clients’ marketing campaigns."
McCulloch’s approach to business involves continuously keeping his clients’ best interests in mind and striving to be a valued partner to them-not just a commodity.
"We always look for new opportunities that fit our core competencies," he said. "As a business owner, you start out offering a product or service, but as you grow, you offer leadership, vision and enthusiasm. As you grow, these elements become the most important part of your job. That’s been happening here at Avicom."
June 25, 2004, Small Business Times, Milwaukee, WI
