Sue Spaight

This may be a bordering-on-blasphemous opinion among some “social media experts,” but not every company in the world needs a Facebook page. This is so true that our integrated marketing agency doesn't even have a Facebook page (gasp!) because we have other strategic priorities (see strategic questions below).

As 2012 draws to a close, it's time to reflect on your social media strategies for the coming new year, including what is going well, and what you'd like to improve upon.

One of the hottest tactics in social media among small businesses is the social coupon. Groupon and Living Social are the largest sites nationally. The OnMilwaukee.com Deal of the Day and DealsByGolly.com are newer entrants on the Milwaukee scene.