Robert Grede

The selling of products or services you can’t actually touch or feel in your hands presents some challenging problems. It’s often called “selling thin...

You’ve probably heard the old marketing maxim that says 50% of all advertising is wasted. Don’t believe it. It’s a lot more than just...

Mention uniforms to your employees and they will probably conjure up images of orange polyester jumpsuits with “Norb” or “Nancy” over the pocket. Pretty...

Keep great employees by selling your company culture from within.

Prepare your marketing counterattack.

Use technology and innovation to get your clients’ attention.

Set the tone for your business

Every good marketing program begins with a plan – a means of allocating the limited resources of your marketing budget. Think of this plan as...

Every good marketing plan begins with goals. Sometime late last year, your company’s visionaries gathered around and decided where they want to be in 10...

The “Mad Men” era produced two giants of advertising with completely different philosophies: • Leo Burnett: “Use logic and reason to convince buyers of the...

If the Great Recession hurt your company’s sales, you might want to look at your product mix. Think luxury. Despite the economic collapse, sales of luxury...