Melinda S. Giftos

Companies often assume they own all rights in the social media accounts used in their branding strategies. However, disputes regarding account ownership can arise in many circumstances. For example, what if an employee created her own Facebook or Twitter account before she was hired and then began using that account on behalf of the company? What if an employee is hired for his persona (sports broadcaster or well-known blogger) and attracts an audience with his personality rather than company products?