Jabril Faraj

Facebook and Twitter are no longer content to take a back seat. Finally, brands and agencies are taking notice and advantage by producing fantastic content that is, at its best, timely, humorous, sentimental and uber-shareable.

Social Media: it's an elusive term, to begin with. Then you throw in some @ signs, #hash tags and an endless barrage of noteworthy content to sift through and you, officially, have a problem. So, what do you do about it?