Colin Deval

For companies struggling to find that perfect balance of serving business goals, tending to customer needs and managing a social media presence at the...

While relationship building – connecting with, listening to and serving your audience – is a key tenet of utilizing social media for business, it's...

It is of paramount importance that a company understands its brand and how that brand will be expressed and received by its audience in the social space.

Blogging is a powerful tool. But taking the time to plan how you'll develop content and aligning it with your company's brand and goals – both externally for your customers and internally for your employees – makes it even more powerful. It's an approach that will help elevate your brand from an idea to an asset.