Carol Voss

It's not just your voicemail # pound sign anymore. It's a #Hashtag! See what I did there? Putting # before any word on a social media post, and it's a hashtag. They can be helpful for strategic business or personal practice.

I recently met someone who used the term “social business” instead of the common “social media” vernacular. Whichever term, social media activities must be strategic extensions of a business' marketing and communications plans. If not, it's a waste of time and resources.