Allie Kelly

If you run or work for a small business, you may have heard that having a profile and staying active on Google+ can help your organic visibility.

If you work in the digital world, you have likely heard about some of Google's more recent updates including the algorithm Hummingbird*, as well as the company's decision to no longer provide data on keywords its users are searching.

Aside from managing their brand through official pages and groups on social media networks, businesses also have the option to run targeted advertisements on these websites based on the pay-per-click (PPC) model.