Abigail Naumann

If a picture is worth a thousand words, what's the value of a video? The answer: lots and lots. More brands are heading for the Hollywood lights as they turn to the social video scene to win over consumers.

The increasing demand for strategic social media campaigns and management has employers looking for the freshest batch of graduates to join their forces. The National Center for Education Statistics projects 1,791,000 students will graduate with bachelor's degrees in the class of 2013. Recent grads are polishing their resumes and striving to secure coveted interviews for open social media positions. They're not the only ones who should be preparing for the onslaught of entry-level interviews.