Food advertising network Gourmet Ads of Australia announced it has acquired RecipeBridge, a Milwaukee-based recipe search engine, for an undisclosed sum.
The acquisition will give Gourmet Ads content consumers access to RecipeBridges and more than 1.7 million dishes from more than 350 recipe sites.
RecipeBridge (www.recipebridge.com), founded by Milwaukee-based GroupHigh, is a contextual search engine that lets cooks search by food type, recipe name, ingredients, keywords and even by special diet.
A simple search of chicken, for example, will bring up more than 131,000 chicken recipes, which can then be refined in order to locate the perfect dish.
“Our goal is to build the largest recipe search engine, combining recipe sites, blogs, food brands and supermarkets into one destination,” said Benjamin Christie, founder and managing director of Gourmet Ads.
RecipeBridge will provide home cooks the ability to find the perfect recipe quickly and easily, no matter where on the Internet it is located, he said.
Gourmet Ads will begin investing in RecipeBridge immediately, both from a content aggregation perspective as well as developing new consumer-focused features for the site. Online recipe publishers can add their sites to the search engine via a simple submission page.
