Brookfield-based Fiserv Inc. recently announced that Associated Bank has expanded its mobile banking and payment capabilities and added a tablet banking app with Mobiliti from Fiserv.
The changes are in response to customers’ desire to conduct more banking activities via their smartphones and tablets, Fiserv said.
With the addition of mobile remote deposit capture, branded by the bank as Associated SnapDeposit, customers can now deposit checks by snapping photos with their smartphone camera, while the addition of Popmoney enables them to initiate and accept person-to-person payments directly from their phone. These capabilities are also available in the bank’s new tablet app.
“Over the past few years, mobile banking has evolved from a convenient way to access account information to a transactional channel,” said Val Glytas, senior vice president and director of retail payments at Green Bay-based Associated Bank. “Customers now expect to do more using their smartphones and their tablets, and they are increasingly comfortable moving their money using these devices.”
In order to anticipate and meet emerging customer demand, the bank’s research and development team continually monitors the digital and payments ecosystems and uses that information to update an innovation roadmap that spans the next four to six quarters.
“Our philosophy is to meet customer demand for new capabilities as it emerges,” said Glytas. “Our innovation roadmap keeps us on track and allows us to do that, and ensures strong adoption and usage of new capabilities when they are made available.”
