Elm Grove-based Annex Wealth Management plans to open its third office, in Delafield, on July 1.
The financial advisory company also in 2013 opened an office in Mequon, and plans to open an Appleton office this year. It has been expanding to different areas to add convenience for its clients, said Dave Spano, chief executive officer and president.
There will be three employees in the Delafield office to start, led by John Bodden. The branch will assist clients in the Lake Country area.
Annex remodeled the 3,200-square-foot leased space at 2301 Sun Valley Drive to match its other offices’ design.
As for Appleton, that branch is still in the works. It would likely have 10 employees, and would stretch Annex’s reach into the Fox Valley.
“Obviously, we go where our client demand is and we’ve been receiving a lot of demand in the Valley,” Spano said. “We have a lot of clients that are there already, and we’re getting demand from potential clients. Our clients are happy to know that we’re considering Appleton.”
The rapid addition of new office locations is part of the business plan, and includes further expansion, Spano said. The company is seeing more demand from baby boomers who want to get their finances in order ahead of their retirement.
“Every area that we’re in has a heavy competitive presence from brokerage firms, but not many from firms like ours,” Spano said, referring to Annex’s fiduciary standard of care model. “We want prospective clients to know the difference.”
Founded in 2001, Annex now has 43 full-time employees and 20 independent contractors, most of whom are based at its Elm Grove headquarters.
