American Roller & Plasma Coatings

American Roller & Plasma Coatings
1440 13th Ave., Union Grove
www.plasmacoatings.com
Year founded: 1939
Product or service offered: Manufacturer and service provider of unique industrial equipment components, utilizing advanced engineered surface technologies. We provide turnkey solutions to improve products and processes for both original manufacturers and end users of industrial equipment.
President: Dan Cahalane
Projected 2015 revenue: $80 million
Target clientele: Web processing customers such as 3M, Quad/Graphics, Kimberly-Clark, Procter & Gamble and Bemis; and industrial customers such as Schlumberger, Cameron, Oshkosh Truck and Mercury Marine.
Business organization memberships: Metropolitan Milwaukee Association of Commerce, International Thermal Spray Society, American Welding Society, Rubber Roller Group, Association of Industrial Metallizers, Coaters & Laminators
What has fueled your company’s growth?
“The company’s growth has been fueled by its diversification efforts, which started in 2012. The company’s capabilities in surface enhancement technology are horizontal technologies that serve multiple verticals. By focusing on specific vertical segments and developing deeper, value-based solutions, the company has been able to grow the top and bottom lines.”
What is the biggest obstacle to your company’s growth?
“Finding talented individuals to keep pace with the company’s targeted growth plans is the biggest obstacle to further growth. As a result, we spend more management time on the recruitment, mentoring and training of new hires as long-term employees see retirement in their near future.”
Do you plan to make any changes to your company?
“We started a college recruiting program this spring and will continue it into the fall and spring of next year. We recently completed a complementary acquisition and will continue to look for appropriate opportunities in this space. We will focus on continuing to build the strength and accountability of our sales team. We are embracing the use of information technology to streamline our business and improve customer service.”
What is the outlook for your industry?
“We serve more than 10 industry verticals, so often times this question is a mixed bag answer. We see the oil and gas market being down for an extended period of time, while we expect to see the converting and packaging market strengthen slowly heading into Q3 and Q4.”
What is your company’s most important growth strategy?
“Stay the course. Execute on the sales pipeline while we continue to improve customer service levels.”