Royal Enfield opens Experience Center at its North America HQ in Milwaukee

Center houses replica of company’s first ‘motor-bicycle’

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Motorcycle manufacturer Royal Enfield, a division of India-based Eicher Motors Ltd., has opened a customer Experience Center housed within the company’s North America corporate headquarters in Milwaukee. The center is a new addition to the headquarters, which first opened in the Historic Third Ward in 2016. Company leadership said they chose Milwaukee because they considered

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