Visual Comfort & Co. designer lighting store planned for Third Ward

Houston-based Visual Comfort & Co. plans to open a designer lighting store in a 4,535-square-foot space at 318 N. Water St. in Milwaukee’s Historic Third Ward, according to information submitted to the city.

The store would be located in The Mercantile Building, next to a Lululemon store.

Visual Comfort & Co. currently has 36 store locations in the United States and one in London. Ten additional U.S. store locations are planned to open soon, according to the company’s website.

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