Milt Hwang, vice president of marketing operations for Waterbury, Connecticut-based Webster Bank, the parent company of Sheboygan-based HSA Bank, has spearheaded groundbreaking change through leading-edge digital strategy and process improvement, according to client Martha Carrigan, chief executive officer of Milwaukee-based Big Shoes Network, Inc.
Most recently, Hwang has accomplished this through a broad campaign within a traditional organization, just in time for the COVID-19 pandemic when internal/external client engagement became paramount, Carrigan said. Hwang upgraded a core end-of-life website to a cutting-edge CMS, improved digital campaign infrastructure, enabled Salesforce Marketing Cloud and Pardot improvements and streamlined shared services.Â
Hwang expanded a local role at HSA Bank into a national role as vice president of marketing operations, leading shared services across three business lines at Webster Bank.Â
Hwang is also an educator and mentor who serves on the Marketing Advisory Board for Marquette University and in a co-president role for the Milwaukee chapter of ANA Business Marketing.
