The Bon-Ton Stores, Inc. will add furniture departments to 24 of its existing stores throughout the country, including its Boston Store located at The Shops of Grand Avenue in downtown Milwaukee.
The Grand Avenue store’s furniture department will be open by May 18, according to a company announcement. Also opening by that date will be a furniture department at the East Towne Mall Boston Store in Madison. The Younkers at Eau Claire’s Oakwood Mall will also receive one by July.
Each store will feature furniture and sleep collections offering bedroom, living room, dining room and accent furniture, home entertainment, recliners, and motion furniture. The furniture collection will include bands such as Broyhill, Canadel, Emeraldcraft, Natuzzi and Lane. The sleep collection will include mattresses from Beautyrest, Stearns & Foster, Sealy, and Serta.
The company will also offer a white glove furniture delivery service which includes unpacking, complete set-up and desired placement of the furniture in the customers’ home.
“We are excited to offer furniture in 24 additional stores across the country and provide customers with a wide variety of options to furnish their homes,” said Kathryn Bufano, Bon-Ton president and chief executive officer. “This initiative furthers Bon-Ton’s commitment to be the best hometown department store for the family and the home.”
In addition to Boston Store, Bon-Ton operates under the Bon-Ton, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The company has dual headquarters in York, Penn. and Milwaukee. The other locations receiving furniture departments will include nine stores in Illinois, three in both Iowa and Ohio, two in Pennsylvania and one each in Maryland and New York.
All of the furniture departments are scheduled to be open in the stores by July 5 at the latest. Once the additions are complete, Bon-Ton will have furniture available in 62 locations.
The company has struggled in recent years and has not turned an annual profit since 2010. The company reported a $57.1 million net loss in 2015.
