National nonprofit relocating to downtown Milwaukee

Sources: Alliance for Strong Families moving to ASQ building

Tenants may be shifting in the ASQ building according to commercial real estate sources
Tenants shifting in the ASQ building according to commercial real estate sources

The Alliance for Strong Families and Communities is selling its northwest Milwaukee building and moving to downtown Milwaukee.

John Schmidt, the organization’s chief operating officer, said the Alliance is committed to staying in Milwaukee but feels disconnected being on the far Northside of the city.

The Alliance’s 32,334-square-foot building at 11600 W. Lake Park Drive has been for sale for two years. It is currently listed for $3 million by CBRE.

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According to several commercial real estate sources, the Alliance will be moving into 22,000-square-feet of space being vacated by VISIT Milwaukee in the ASQ building at 648 North Plankinton Ave.

Sources say VISIT Milwaukee will be relocating to a smaller space within the ASQ building.

Schmidt would not confirm the Alliance had chosen the ASQ site.

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“Certain players in the market – Schlitz Park, the Pabst development and ASQ have all talked to us,” Schmidt said. “We’re still weighing our options.”

The Alliance for Strong Families and Communities is the largest association of private, nonprofit child- and family-serving organizations in North America. The organization is based in Washington, D.C., but has its national operation center in Milwaukee.

About 75 people work out of the Milwaukee office including finance, IT, marketing and communications, behavioral health and the organization’s Ways to Work program.

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