Where is “value” in your sales equation?
Where is “value” in your sales presentation?
What role does “value” play in building customer loyalty?
How does “value” help build solid business relationships?
How does value convert selling to buying?
How does your prospect PERCEIVE what you’re saying and offering is actually valuable to THEM?
ANSWER: Your value proposition needs to define value in terms of the customer (in other words – fix your value proposition).
Read more in today’s Small Biz Strategies column by Jeffrey Gitomer.
