I began this year in retrospect by reading a 60-year-old book on the masters of selling. The book, titled “America’s Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953.
The book was based on the fact that each one of these master salespeople had one extremely powerful overriding principle or philosophy upon which his or her success was based.
Not that it was their “only,” but rather were the words they stood for. For example: When you think of Martin Luther King – you think of “I Have A Dream.” He stood for those words. When you think of Patrick Henry – you think of, “Give Me Liberty or Give Me Death.” When you think of Richard Nixon – you think “I’m Not a Crook.” (and you’d be thinking wrong)
Read more in today’s Small Biz Strategies column by Jeffrey Gitomer.
