As 2012 draws to a close, it’s time to reflect on your social media strategies for the coming new year, including what is going well, and what you’d like to improve upon.
To help, I asked some respected social media leaders involved in Social Media Club Milwaukee to share their thoughts on what they’d like to see more of from area businesses in 2013.
“On one hand, there’s a discussion about your brand, service or product happening online with or without your participation. On the other hand, the most savvy social campaign can’t make up for a poor service or product, so make that gut check first.”
— Joe Sorge, @AJBombers
“Just having Twitter/Facebook/Pinterest accounts is only part of the process. It’s actually using it to interact with people that makes the difference. It takes more than just posting specials or sales over and over. It’s making that step to engage that is missing in many.”
— Natali Heuss, @UberDorkGirlie
“I’d like to see organizations using video more to educate and inspire people. Give me 30 seconds of brilliance, not 30 minutes of boredom.”
— Phil Gerbyshak, @philgerb
“Focus on measuring engagement, conversion, and organic results. If we can shift what we measure and how we measure it, we can start to flip the funnel of the marketing model. We can compete for great customer relationships instead of competing for interruptions, taking our customers from like to love.”
— Jonathan Brewer, @houseofbrew
I absolutely agree. Customer experience comes first. Don’t just push content and promotions. Interact. Be inspiring. Measure what matters. Also, have clear goals and make sure you really know how what you are doing will serve your audience and contribute to your goals. Avoid chasing a shiny social object/tool just because “everyone is doing it.”
Have a happy, social, successful new year!
— Sue Spaight (@suespaight) is director of strategy at Milwaukee-based Jigsaw LLC.
