Kenosha-based Jockey International Inc. today announced its alliance with Rachel Zoe to launch Zoe’s curated selection of “major must-have” shapewear and intimates for women.
Whether dressing for a power lunch or night on the town, the right underpinnings make the most of a woman’s curves, according to Zoe.
“I’m proud to support Jockey’s new initiatives in shapewear and intimates,” said Rachel Zoe. “Style starts from within, and having the right foundation is critical to the ultimate success of your outfit. I love marrying comfort with style, and this new collection by Jockey does just that.”
The shapewear can best be described as “cotton-rich comfort meets all-day curve control,” Zoe said.
“We are thrilled to be aligned with Rachel on this new, modern collection,” said Dustin Cohn, chief marketing officer at Jockey. “Jockey is heading in an exciting direction and we are honored Rachel is lending her expertise and support to the brand. There is nobody more trusted and respected in the fashion industry.”
