In the third edition of “Naked Marketing: The Bare Essentials,” author Robert Grede builds on his previous two versions of the book with a new focus on the value of social media in strengthening a company’s brand and overall marketing plan.
While the principles of marketing haven’t changed, the tools that can leverage marketing strategies have evolved and created new outlets for businesses to reach their customers and consumers.
Grede, a Milwaukee-based author, also devotes pages of his book to refreshing readers with the principles of marketing. Chapters feature explanations of market research, long-term planning, strategic marketing plans, imaging, copywriting, layout and design, website creation, product launches, marketing budgets and more.
“Naked Marketing: The Bare Essentials Third Edition” is available on www.amazon.com for $15.26.
