Sussex-based Quad/Graphics Inc. has purchased a minority interest in Pixability, a YouTube-certified marketing and advertising company that works with brands, e-commerce firms and agencies to improve video marketing results.
“Online video is the fastest growing marketing channel in the world today, and Pixability’s proven approach to YouTube marketing and advertising fits well with our media solutions video offering, which includes strategy, concepting, creating, producing and delivering online video for leading brands,” said Joel Quadracci, Quad/Graphics chairman, president and chief executive officer. “Like Quad/Graphics, Pixability understands the importance of getting the right message in front of the right audience to trigger the right action. Together, we offer a robust, single-source solution that creates, optimizes and connects content across multiple channels in a way that provides the greatest return on marketing spend.”
The investment further strengthens Quad/Graphics’ integrated solutions for multichannel marketers and publishers by adding strategic expertise for a rapidly growing and effective media channel. With the funding, Pixability will continue to expand its cloud-based video analytics and YouTube marketing software platform.
According to Bettina Hein, founder and CEO of Cambridge, Mass.-based Pixability, the online video market is booming, doubling year over year and making YouTube one of the world’s most important media channels.
“Pixability works with many of the top brands as they shift toward YouTube and online video for brand awareness and business growth,” she said. “Quad/Graphics’ world-class clients, multichannel marketing expertise, and scalable video production capabilities have proved to be both strategic and effective. Pixability adds the critical video marketing and advertising dimension to Quad’s expansive media solutions video offering.”
“Pixability and Quad/Graphics share a passion for advancing the effectiveness of marketing and communications in a multichannel world,” Quadracci said. “Pixability’s offering supplements and strengthens Quad/Graphics’ ability to launch video from the printed page using our industry-leading interactive print solutions to increase consumer engagement with our clients’ video assets.”
