“Creativity is about thinking up new things. Innovation is about doing new things,” is a Theodore Levitt quote found in “ON Innovation,” a new book written by Terry Jones. Jones likes this definition of innovation the most because not many people know how to innovate their ideas and turn them into real products.
As the CEO of Travelocity.com, Jones is an expert on making innovation an everyday skill. His book is filled with 72 straightforward yet concise ideas on how one can deliver innovation. He uses real-life examples of his own career experiences as well as other stories from major companies to illustrate each idea.
“ON Innovation” can be found on Amazon.com for $13.50 with new, used and Kindle editions.
