Aldo Madrigrano, chairman and chief executive officer of Wauwatosa-based Beer Capitol Distributing Inc.
Name: Aldo Madrigrano
Title: chairman and chief executive officer
Company: Beer Capitol Distributing Inc.
Company address: 1400 N. 113th St., Wauwatosa
Company web site: www.beercapitol.com
Industry: beer distribution
Education: Carthage College
Family: Wife, Dawn
Hobbies and Interests: “Flying my twin-engine plane and golfing.”
Favorite book and/or movie: “Good to Great,” and Godfather I
Favorite musician/band: Dean Martin, and Super Tramp
Favorite place to visit/vacation: “Minocqua. The rustic atmosphere and abundance of fresh water lakes provide tranquility and the opportunity for my family and I to enjoy a variety of outdoor activities.”
Favorite local restaurant: “We work with many fine restaurants within Milwaukee County, at which I have had many great meals. It’s too difficult to choose just one favorite.”
Words to live by: “A beer a day keeps the doctor away.”
What is your core philosophy for doing business? “Success in my business is earned through hard work, trusting your people, and listening to your customers.”
Who is your role model and why? “My father. He set the pace for me to become an accomplished businessman. Ever since I was very young, my father guided me through the distribution business and instilled within me the industry values and philosophies I stand by today.”
What was the funniest thing that has ever happened to you? “In the beer business there is never a dull moment. As the chairman of NBWA (National Beer Wholesalers Association) I was able to meet former President Bush. The first thing out of his mouth upon meeting me was ‘Hey you’re the beer guy.’ To which I replied, ‘Well yes I am.’ He quickly answered back, ‘Well I’m not a customer.’ We both got a laugh off of that one.”
